Day 1 · The trade. Coached three local business owners free for 30 days in exchange for testimonials. No audience, no ads, just three people with problems and my calendar.
Day 9 · First dollar. Opened ten founding seats at $150/mo, half of today's price. Their three biggest problems became the curriculum outline. Filled six seats in a week.
Day 14 · Profitable. Six members cleared the $99 in tooling. Everything after this was upside — the day-30 review was a formality.
Day 30 · The peak. $8,300/mo, thirty days in. The founding push worked better than planned — and set a number I'd spend the next quarter defending.
Day 60–110 · The drop. One member churned, one paused while his business wobbled, one is upgrading from group to 1-on-1. $8,300 became $5,400. None of it was the offer; all of it was life.
Day 122 · Now. 18 members at $5,400/mo, six hours a week. Current task: onboard the new cohort and hold the line. Up next: backfill three seats, then the start-your-own-VA-agency track.