where this is going
The roadmap, in public too.
The site follows the same rules as the experiments: plans get written down, dated, and graded. Here's what exists, what's next, and what's still a napkin sketch.
The experiments themselves
PROVEN · CONTINUING
🎓 Skool Coaching Group — the first experiment to make real, repeatable money. Success here means it keeps running as an ongoing business, still public on the ledger, no longer fighting for a slot.
Most experiments die at a kill review. The ones that don't graduate into continuing businesses — proof the whole thing works. This is the shelf they earn.
UPCOMING EXPERIMENTS
📚 Business Book ClubSeason 02
A paid monthly club that reads one business book a month and turns it into an action plan you actually run — accountability, not just discussion.
The bench for the next season — new bets that join the ledger as slots open up. Subscribers help pick which ones make the cut.
The site & the game
NOW · LIVE
The live ledger. Five experiments, every dollar and hour, updated each Sunday.
The death bet. Pick which experiment dies next; verdicts settle it in public.
Experiment dossiers. Full story, weekly numbers, and graded decision receipts per hustle.
The Experiment Kit. Free scoring sheet, rules, and 30-day checklist for subscribers.
NEXT · THIS SEASON
Side Hustle Battles
THE BIG ONE Two experiments, one week, one challenge — set by you. "Both newsletters pitch three sponsors: who closes first?" The community votes on the challenge, follows the daily play-by-play, and crowns the winner. Your feedback stops being comments and starts being the actual events.
community picks the challenge daily score updates loser writes the post-mortem
Suggest-a-move. Readers propose the next task for any experiment; the best suggestion gets run (and credited) that week.
Bet receipts. A shareable bet-slip card after you vote, so your prediction is on the record.
Public /stats. The site's own traffic and conversion numbers, published — the meta-experiment audits itself.
Member dossiers. Lab members who run an experiment get their own public page, same format as mine.
LATER · NAPKIN SKETCHES
First graduation. An experiment holds $10k/mo pace, leaves the lab, and a new bet takes its slot. Skool is closest.
Season 02 draft. The community votes the next five experiments in from a shortlist. My money, your picks. Terrifying.
Live kill reviews. Verdicts streamed live — the numbers on screen, the decision made in real time, bets settled on air.
The annual retro. Every number, every verdict, every wrong prediction from the year — one brutal, beautiful report.
Roadmap items follow the house rules too: each gets a ship-by date when it moves to NEXT, and if it slips twice it goes to the graveyard.