where this is going
The roadmap, before hindsight rewrites it.
The site follows the same rules as the experiments: plans get written down, dated, and graded. Here's what exists, what's next, and what's still a napkin sketch.
The experiments themselves
PROVEN ¡ CONTINUING
đ Skool Coaching Group: the first experiment to make real, repeatable money. Success here means it keeps running as an ongoing business, still public on the ledger, no longer fighting for a slot.
Most experiments fold at a kill review. The ones that don't graduate into continuing businesses, proof the whole thing works. This is the shelf they earn.
UPCOMING EXPERIMENTS
âŠī¸ Japan Expat NewsletterSeason 02
Hyperlocal news for immigrants and expats in Japan (visas, paperwork, housing) in plain English. Free to read, sponsor-funded once it hits critical mass.
The bench for the next season, new bets that join the ledger as slots open up. Subscribers help pick which ones make the cut.
The site & the game
NOW ¡ LIVE
The live ledger. Five experiments, every dollar and hour, updated each Sunday.
The death bet. Pick which experiment dies next; verdicts settle it in public.
Experiment dossiers. Full story, weekly numbers, and graded decision receipts per hustle.
The Experiment Kit. Free scoring sheet, rules, and 30-day checklist for subscribers.
NEXT ¡ THIS SEASON
Side Hustle Battles
THE BIG ONETwo experiments, one week, one challenge, set by you. "Both newsletters pitch three sponsors: who closes first?" The community votes on the challenge, follows the daily play-by-play, and crowns the winner. Your feedback stops being comments and starts being the actual events.
community picks the challengedaily score updatesloser writes the post-mortem
Suggest-a-move. Readers propose the next task for any experiment; the best suggestion gets run (and credited) that week.
Bet receipts. A shareable bet-slip card after you vote, so your prediction is on the record.
Public /stats. The site's own traffic and conversion numbers, published; the meta-experiment audits itself.
Member dossiers. Lab members who run an experiment get their own public page, same format as mine.
LATER ¡ NAPKIN SKETCHES
First graduation. An experiment holds $10k/mo pace, leaves the lab, and a new bet takes its slot. Skool is closest.
Season 02 draft. The community votes the next five experiments in from a shortlist. My money, your picks. Terrifying.
Live kill reviews. Verdicts streamed live: the numbers on screen, the decision made in real time, bets settled on air.
The annual retro. Every number, every verdict, every wrong prediction from the year: one brutal, beautiful report.
The Mini Hustle Games. A season where Lab members start a hustle from $0, post a ledger every Sunday, and climb the MRR leaderboard live. Not running yet, it earns a slot once the Lab is full enough to fill a board.
Roadmap items follow the house rules too: each gets a ship-by date when it moves to NEXT, and if it slips twice it gets retired to the verdicts page.