The Experiment Kit · free

Turn a maybe into a 30-day test.

How I pick my next hustle, the rules I put around it, and the first-30-days checklist that ends at the kill review. It's the exact process behind every experiment on the dashboard, the same filter that decides what earns a slot and what never does.

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The Experiment Kit, a clean multi-page PDF
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1 · The scoring sheet

How I pick a bet. Six questions, scored honestly, and the one that vetoes everything: can I name the first customer? (A hypothetical AI prompt store couldn't, which is exactly why it'd never get a slot.)

2 · The container

The five rules, and why each one exists. Constraints aren't the obstacle, they're the training method: a container you grow inside, then discard when you outgrow it.

3 · The first 30 days

A week-by-week checklist from day 1 to the day-30 kill review, with the targets that decide whether the experiment lives. Ends with the verdict questions I ask myself.

Peek inside: the scoring sheet
scored 1–5 · sample from the kit
Can I name the first customer? A real person who asked for this, not a demographic.VETO IF NO
Time to first dollar: can I realistically charge inside two weeks?/5
Hour shape: does it fit in the shared 20 without starving the others?/5
Would I do it for free? The fun rule, tested before day one, not after./5
The $10k sketch: can I draw the path on a napkin without inventing a miracle?/5

I've been side-hustling long enough to end up in Side Hustle School (episode 87), the bestselling 100 Side Hustles book, and on Side Hustle Nation. This kit is me going back to zero on purpose: beginner's mind, tiny containers, everything public. The beginning is the part everyone lies about. This is the honest version.

Grab the kit, then watch it in action.
Every experiment on the dashboard was picked, contained, and reviewed with exactly this process.
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