I run five micro-businesses at the same time, under strict rules, and publish every number — revenue, hours, spend, and the failures, with dollar amounts attached. The transparency isn't a gimmick. It's the whole experiment.
Every experiment lives under the same five rules. Break one, and it gets a tombstone — publicly, with the cause of death posted. Real stakes, on a schedule.
One honest email a week — numbers first, feelings second. Kill-review verdicts land here first. Unsubscribe when I get boring.
Not sure which experiment to follow? Take the quiz →The exact playbook for any experiment: templates, real numbers, launch scripts, and the mistakes — so you can skip them.
Browse the playbooks →Don't just watch — pick an experiment and run it alongside me. Weekly calls, my numbers vs. yours, same kill rules.
Join the Lab →Because every business guru shows you the highlight reel — I'd rather show you the ledger. When something works, you see exactly what it cost. When something dies, you see the autopsy. Either way, you learn what actually happens. (And yes — this site is itself one of the five experiments. Meta, but the numbers are real.)