Structure is set — final contents lock the week DFY Local Newsletter launches.
01 The offer & pricing math — how DFY Local Newsletter makes its first real dollar, and the pricing I'd defend out loud. PLANNED
02 The launch script — the exact first moves — the messages, the trade, the first customers — copy-paste ready. TEMPLATES
03 The weekly system — the schedule that keeps it inside the hour budget, and what I deliberately skip. SYSTEM
04 The mistakes, priced — every wrong turn, what it cost, and how to skip it — added the week it happens. CONFESSIONS