A private community where local business owners get group coaching calls, playbooks, and peer accountability. High-touch enough to charge real money, group-based enough to stay inside the hour budget.
Not theory: the numbers on the experiment page are this playbook's receipts, updated every Sunday.
My first pricing decision was wrong, and it is the most common one. Here is the real sequence from the ledger.
Day 9, first dollar: founding seats at $600/mo for the first three months, half the full rate. That was the right call. Cheap enough to say yes, expensive enough to show up. Free members do not do the work, and members who do not do the work do not renew.
Day 14, profitable: six members cleared the roughly $99/mo in tooling. Everything after that was margin, and the day-30 review was a formality.
The rule: never price a community so low that members do not value it, and never launch at full price before the room has proof. Start founders low for commitment, then raise the price once a new member can point to the evidence.